"Buffy" without Gellar would also be a hard sell.

Source: https://www.slashfilm.com/1155089/sarah-michelle-gellar-has-no-plans-to-ever-return-as-vampire-slayer-buffy-summers/

“It was kind of a hard sell 35 years ago but Teddy’s was one of the places that embraced it and educated their customers about it.

Source: https://www.brooklynpaper.com/brooklyn-brewery-toast-lager-anniversary/

Professor Sims said lowering speed limits will always be a hard sell to Kiwis.

Source: https://www.odt.co.nz/news/national/lowering-speed-limits-helps-reduce-emissions

Recruiting is a hard sell.

Source: https://www.independent.ie/regionals/kerry/news/kerry-fireman-forced-to-strike-for-change-i-cant-even-see-my-son-playing-hurling-as-i-am-on-call-247/a964300403.html

Stephenson didn’t start with a hard sell for his blockchain-based startup Lamina1.

Source: https://venturebeat.com/games/inspirations-and-highlights-from-dice-summit-2023-the-deanbeat/

Winning an election on an issue that people seem to be ignoring is a hard sell.

Source: https://www.deseret.com/2023/10/6/23903095/grocery-store-voters-arent-buying-bidenomics

Yeah, hard sell.

Source: https://profootballtalk.nbcsports.com/2023/01/27/gronk-thinks-tom-brady-would-pick-the-buccaneers-over-the-raiders/